The Swiss Army Knife of Digital Transformation – bridging Business, Data and Technology.
My domains of expertise
As a CCBA professional
I have built my career around structured requirements engineering, end-to-end testing delivery, and high-impact stakeholder collaboration. From my earliest initiatives, I have specialized in analyzing complex business needs, mapping strategic roadmaps, and optimizing backlog prioritization based on tangible business value. By designing robust test case scenarios and coordinating user acceptance testing (UAT) directly with end-users, I ensure seamless deployment quality. This ability to balance technical precision with commercial trade-offs allows me to serve as an effective translator between engineering teams and business divisions, lowering friction and accelerating executive decision-making
As a CRM/Data professional
My foundational understanding of complex data structures enabled a seamless transition into the CRM space, bridging business operations with technical delivery. Over my career, this has evolved into deep technical expertise across data architectures, end-to-end data flow design, and system integration patterns. I specialize in data modeling and ensuring rigorous data quality across enterprise environments. Furthermore, I possess a proven track record of translating complex backend data lineage into high-impact, centralized dashboards that drive strategic decision-making for C-level executives.
As a PMP professional
While my core focus remains business analysis, I possess strong delivery capabilities backed by a PMP certification. I have a proven track record of orchestrating complex, end-to-end migration initiatives across e-commerce, CRM, and cloud infrastructures. My project governance expertise spans the entire lifecycle, from driving Requests for Proposals (RFPs) and authoring Statements of Work (SoW) to managing cross-project dependencies, execution, and final operational handover. This delivery mindset ensures that the technical architectures I design are consistently executed on time and within scope
My languages
As a French native speaker from the Romandie region with a decade of residency in Zurich, I possess a deep understanding of the Swiss cross-cultural business landscape. I have leveraged my professional immersion and an academic Erasmus semester in Germany to achieve professional proficiency in German, complemented by a strong command of Swiss German. My international experience includes an intensive professional residency in Canada, where I secured an advanced language certification in English. To further round out my multi-linguistic profile within the Swiss market, I am currently expanding my capabilities into Italian.
My tools and tech stack
- BPMN
- SQL
- Google Analytics
- Azure DevOps
- Snowflake
- Postman
- JIRA & Confluence
- Salesforce Commerce Cloud
- Salesforce Sales Cloud
- Salesforce Marketing Cloud
- HubSpot
My certifications
My journey
Business Analyst at l’Occitane
- Automated SQL-based data quality controls in Snowflake, identifying and resolving data flow discrepancies and enabling the correction of nearly 500k records
- Provided global CRM support (L1–L3) via ServiceNow, reducing incident volumes by more than 50% and improving system stability
- Authored data specifications and user stories, coordinated UAT, and resolved data-related issues for a Master Data Management implementation, ensuring successful deployment.
Cloud Delivery Manager at Cloudreach
- Managed a greenfield data project for a healthcare client, orchestrating data ingestion into an AWS Data Lake and delivering Power BI visualizations for business insights
- Established and facilitated a comprehensive consulting enablement program for over 20 corporate trainees, mentoring emerging talent in client management practices
Business Analyst | CRM Consultant | Technical Project Manager at BEE Digital
- Implemented a centralized KPI dashboard platform on Databox for clients, enabling unified performance tracking and faster data-driven decision-making
- Defined data requirements, mapped end-to-end data flows, and designed integration specifications for CRM migration projects across HubSpot and Salesforce ecosystems.
- Designed and delivered training on CRM data governance, data quality, and data modelling for Google partner organizations.
CRM & e-commerce Project Manager at Stöckli Swiss Sports
- Enhanced customer insights by rearchitecting data flows and API integrations, enabling advanced marketing automation journeys and generating additional revenue opportunities
- Re-architected Sales Cloud data models to deploy automated SQL data extensions, establishing a seamless data pipeline to Marketing Cloud that eliminated manual workflows
Scrum Master at Globus
- Guided a team through its Agile transformation, introducing Scrum ceremonies, roles, and best practices to improve collaboration and delivery predictability
CRM Project Manager at Odlo International
- Analyzed GA4 and online performance data, delivering actionable recommendations to COO-level stakeholders, contributing to a +60% increase in conversion rate and significant online revenue growth
- Successfully managed an e-commerce migration in collaboration with a third party partner, overseeing SEO migration, localization, content creation, testing, and UAT, resulting in +50% revenue growth and in +70% in conversion rate
Digital Marketing Manager at SKINS
- Used web analytics and customer behavior data to optimize digital journeys, improve conversion performance, and support sustained eCommerce growth across SEO, referral, and inbound channels
Project Manager at Foundation IdéeSport
- Led two social impact projects, managing a team of 25 people and delivering sports-based initiatives focused on youth engagement, prevention, and social inclusion